Typical results achieved during implementation

This sales organization was able to increase its efficacy significantly during the 12-week implementation phase. Originally, 25% of all offers made lead to the conclusion of a business deal. This rate could subsequently be doubled to 50%. All in all, the following goals were achieved:

• 40% of all initial contacts led to the conclusion of a business deal
  (to date: 15%, factor 2,7)
• 50% of all offers presented led to the conclusion of a business deal
  (to date: 25%, factor 2)
• 59% of all contacts on the phone led to an appointment
  (to date: 32%, 1,8)

For the overall sales process, this means: To date, 100 initial contacts on the phone led to 5 new clients. Following conclusion of the implementation phase, this number rose to 35, meaning efficacy could be improved by a factor of 7.

before:

after: